OLD_THE_KNOT_02 | qiana dot butler

Client: The Knot

Using open data, The Tie introduces the idea of proposing, before anyone tries—and fails. Highlighting the most popular ways that proposals fail, The Tie shows them how to do it, the right way. The tie was designed to tackle the pre-engagement panic time for those planning to pop the question.

Marcela Villalobos, Natalie DeAbreu, Mikayla Chandler, Qiana Butler

First Plaque

Second Plaque

Third Plaque

QR Code and Snapchat Filter

By scanning the QR code on the plaques, you're redirected to our app. In geofenced areas near the plaques, users gain access to a sponsored Snapchat filter.

Instagram Post

Our Instagram post features some of the internet's favorites proposal fails, followed by a call to action.

Client: The Knot

Using open data, The Tie introduces the idea of proposing, before anyone tries—and fails. Highlighting the most popular ways that proposals fail, The Tie shows them how to do it, the right way. The tie was designed to tackle the pre-engagement panic time for those planning to pop the question.

Marcela Villalobos, Natalie DeAbreu, Mikayla Chandler, Qiana Butler

Qiana Butler, Mikayla Chandler. Natalie DeAbreu, Marcela Villalobos