Arm and Hammer
Opening the scene on baking soda, we’ve found a product that has as many multitasking skills as these digital moms. Endorse this daily duo with a digital environment for everyone to post their cleaning tips and tricks, all with Arm & Hammer Baking Soda at the center, as your all-in-one, everything-safe, partner-in-crime, supermom secret.
Blog
Digital Moms are best at exactly that, keeping it digital. We found them in their natural habitat and found a way to create an environment that brought them together and closer to the mission to take over the world.
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Print
Past the screen, we took it to the streets. These moms are always on the go, so we went with them, with an old-school magazine quiz.
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Facebook Group
A community is only as strong as its social presence, so we brought from the window, to the Facebook walls.
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Storefront
Making a public statement is one more way we made sure to tell the truth: Mom's are really doing it all.
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Snapchat
It's a common understanding that shopping with kids is a nightmare for even the most super of heroes. Somehow, moms got it all under control, with a little bit of help from a Snapchat filter to keep the kids busy.
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by Qiana Butler & Ashlee Hanz